Knowledge at Wharton’s picture

By: Knowledge at Wharton

Have you heard of a media company called T-Series? Chances are, you probably haven’t. Gulshan Kumar, whose résumé up to 1983 read, “Fruit juice seller, streets of New Delhi,” founded it that year. Since its inception, T-Series has become an unlikely media powerhouse—its YouTube channel has 119 million subscribers. To put that in perspective, The New York Times, which was founded in 1851, has a total subscription base of 4.7 million across print and digital. The T-Series channel also has 90 billion views. That’s the equivalent of every human on the planet, including babies and people with no access to the internet, having watched 13 videos each on this channel.

According to the Nov. 14, 2019, issue of The Economist, media giants in the past five years have been battling for viewers’ attention and have spent $650 billion for acquisitions and content. As The Economist puts it, with wry understatement, “There will be blood.” In this shifting media landscape, how are brands going to win at getting their customers’ attention and emotional engagement? In this opinion piece, we will explore five modern principles for winning brands.

David Isaacson’s picture

By: David Isaacson

During the last decade, product quality has become increasingly important to consumers. In fact, a recent B2C study found that consumers rank quality as the most important component in making a purchase, rather than price. This change in focus can be attributed to several factors but is paced by leading brands that set a high bar for exceptional product experiences which drive customer preference. Take Herschel, for example, which prominently prints the word “quality” on everything it produces—a bold brand promise that is meaningful to consumers.

Jody Muelaner’s picture

By: Jody Muelaner

Understanding the causes of faults and defects, and then improving the system or process so it won’t happen again, is central to lean manufacturing. This article looks at some of the methods used to identify the root causes of issues so that you can prevent downtime and move toward zero-defect manufacturing.

Benjamin Kessler’s picture

By: Benjamin Kessler

It’s generally accepted that large organizations, for a host of structural and cultural reasons, are at a disadvantage when it comes to innovation. Less agreed upon is why their employees outside of R&D should care. Can’t acquisitions and partnerships make up the creative deficit?

Think again, counsels Manuel Sosa, INSEAD associate professor of technology and operations management, in a recent interview for the INSEAD Knowledge podcast. Sosa says that the fruits of innovation—novel, valuable products and services—should not be confused with the tree itself.

First and foremost, innovation is a process for conceiving “novel and useful” solutions, which is necessary for business and career success, no matter where you’re sitting in an industry or organization. The fruits can easily be bought and sold, but planting, cultivating, and harvesting know-how is far less transferable. For the neophyte, learning to innovate requires diligence, patience, and (most of all) direct collaboration with skillful role models.

Clinton Ballew’s picture

By: Clinton Ballew

Legislative support is growing for the reimbursement of care delivery via telemedicine. The Centers for Medicare and Medicaid Services (CMS) and the Office of Inspector General have recently made final and proposed rule changes to stimulate greater use and access for telemedicine delivery. These changes mean that for healthcare providers all around the United States, telemedicine will become a greater strategic focus.

Three major areas of telemedicine affected are remote patient monitoring (RPM) services, chronic care management (CCM), and opioid use disorder (OUD) treatment. Here we highlight the most significant changes that will impact providers in 2020 and beyond.

Remote patient monitoring (RPM)

Until recently, this contributing technology for telemedicine has been hampered by murky details within existing law. It is now, however, the area of the industry experiencing the most significant changes in recent rulemaking.

Takeshi Yoshida’s picture

By: Takeshi Yoshida

‘Lean” is such a convenient term; everyone uses it based on their own definition. People frequently use “lean” in place of “efficiency,” probably because it sounds more cool. Another round of cost cutting? Sure, let’s tell everyone we’re “going lean,” again.

Lean is a proven, powerful productivity approach (we probably owe post-WWII modernity and the internet age to lean), yet most people don’t know what lean is really about beyond the hype. And in this age of hyper-competition, not knowing or using tools that are proven to work is a big disadvantage.

So people should learn and practice lean. But there’s one complexity: Today’s lean is a mix-up between two different but same-sounding management concepts—lean manufacturing and lean startup. Lean startup is a recent-decade thing—it was inspired by, and hence not disassociated with, lean manufacturing, but it serves a somewhat different purpose and audience. Lean manufacturing traces its roots to Japan’s post-WWII industrial recovery with the aid of some key American industrial engineers.

Let’s clarify.

Steven Brand’s picture

By: Steven Brand

Conferences are a great way for you and your team to network with others, demo exciting new technologies, learn about topics that interest you, and gain valuable insights from industry experts. Thankfully, there’s no shortage of events happening in 2020. Here are 29 conferences happening in California and throughout North America that you can attend.

Nine manufacturing conferences in California

Pacific Design & Manufacturing
Feb. 11–13, 2020: Anaheim, CA
Join 20,000 manufacturing professionals and 1,900 suppliers in Anaheim for this large–scale event. You’ll meet leaders in contract design and manufacturing, and gain insights during educational sessions at the “Design Dome” and the six–track conference on 3D printing, smart manufacturing, and MedTech.

Travis Carlton’s picture

By: Travis Carlton

Whether we’re talking to a front-line operator, a plant manager, or CEO, people’s reactions to being assigned a new recurring task are remarkably similar: “Oh great—more to do.” Sound familiar?

It’s a reaction that’s common in organizations transitioning from paper-based to an automated digital process for layered process audits (LPAs), even though the end result may be a sharp reduction in defects and simpler audit processes. Although there are numerous benefits to moving from a paper-based to a mobile digital platform for your LPA program, the focus of this article is how to make the transition as smooth as possible.

Layered process audits focus on quick, straightforward elements of process inputs, helping ensure process standardization and reduce defects upstream from the point of manufacture. Automating LPAs can involve a transition process, one made easier by adopting a pilot program to help you learn as you go. Here we discuss different types of pilot programs, as well as some best practices to ensure success.

Different types of pilot programs

Most commonly, manufacturers will roll out automated LPAs on a site-by-site basis. The first acts as a test site, with the goal of bringing on additional sites once the team has refined the process.

Rob Matheson’s picture

By: Rob Matheson

MIT researchers have devised a novel circuit design that enables precise control of computing with magnetic waves—with no electricity needed. The advance takes a step toward practical magnetic-based devices, which have the potential to compute far more efficiently than electronics.

Classical computers rely on massive amounts of electricity for computing and data storage, and generate a lot of wasted heat. In search of more efficient alternatives, researchers have started designing magnetic-based “spintronic” devices, which use relatively little electricity and generate practically no heat.

Spintronic devices leverage the “spin wave”—a quantum property of electrons—in magnetic materials with a lattice structure. This approach involves modulating the spin wave properties to produce some measurable output that can be correlated to computation. Until now, modulating spin waves has required injected electrical currents using bulky components that can cause signal noise and effectively negate any inherent performance gains.

Tom Taormina’s picture

By: Tom Taormina

In 1989, I was handed a copy of ISO 9001:1987 by my employer with the direction to find out what it was all about. Our company was headquartered in Europe, and we would be compelled to implement the standard straightaway.

My first reaction was that I wished it had been published 20 years earlier when I was operating under the burdensome military specification MIL-Q-9858A. ISO 9001 was very straightforward and written so that virtually any organization could use is as the foundation for an effective quality management system.

The local ASQ section was abuzz about the new standard and eager to “interpret” the requirements. Those who were in quality management were excited to present the standard to senior management as the new solution for lowering defects and scrap rates.

Early adopters were classically trained quality professionals. ISO 9001:1987 was titled “Quality systems—Model for quality assurance in design/development, production, installation, and servicing.” This standard had the potential, we hoped, to inculcate the tenets of quality management into an entire organization. And the quality managers saw it was good.

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