Freight trucks account for 23 percent of U.S. transportation. Transportation is the No. 1 source of greenhouse gas emissions in America. The country’s freight industry is in no position to ignore its impact on the environment and the greater good.

We can break down the trucking industry’s environmental impact further. Each market segment emits the following amount of carbon emissions every year:
• Truckload (TL): 836 million tons of emissions
• Partials: 722 million tons of emissions
• Less-than truckload (LTL): 342 million tons of emissions

Fortunately, at least one logistics provider is committed to reducing the industry’s carbon footprint. Flock Freight is transforming the $400 billion freight landscape by eliminating inefficiency and waste through green shipping practices.

About one in two U.S. adults has a musculoskeletal disorder, costing an estimated $213 billion each year in treatment and lost wages, according to a report from the United States Bone and Joint Initiative. Musculoskeletal disorders (MSD) are injuries and conditions to the bones, muscles, and joints that result in pain and can affect activity (e.g., carpal tunnel syndrome, tendonitis). About 140 million Americans live with an MSD. The total of direct and indirect costs for people who have both musculoskeletal disorders and other conditions such as diabetes, heart disease, or obesity is $874 billion, according to the report.

We’ve all been in lines that seem to last forever, especially if we choose our queue at the checkout, and the one next to ours is moving faster. You know the existential dread that comes along with standing in a dedicated queue and waiting interminably. To make service of all kinds more efficient, the predominant thinking in operations management is to form a single serpentine line that feeds different servers—a pooled queue.

Traditional operations management theory has determined that pooling is more efficient. And it may be, if tasks or widgets are the items in the queue, and it’s machines, not human beings, that are processing them. In a system with dedicated queues, it’s possible to have one that’s empty and another queue that’s full but no way to rebalance this. If the queue contains customers, naturally they can switch to the empty queue. But when we consider job assignments, for example, these can’t just move across queues. So the dedicated queue is viewed as less efficient than a pooled one in terms of throughput and waiting time.

In today’s coronavirus environment, governments at all levels are under greater fiscal pressure. For instance, Oregon’s governor has told state departments to prepare for a 12-percent reduction in their budgets. Given this environment, perhaps it is time to reexamine an established approach to improving operational performance. That approach is quality management.

From 1992 to 2002, I researched and wrote about quality award-winning governments in the United States.¹ With extra time on my hands, I started cleaning out old files. In the process, I found a few of the documents backing up that work.

The documents included information about 32 local governments that were using total quality management (TQM). While reviewing the current websites of these local governments, I discovered that at least seven are using or mentioning quality management. It might seem disappointing that only seven of 32 are using some form of lean management, Six Sigma, continuous improvement, or Baldrige Criteria. However, that several of these local governments have been implementing quality management for 20 years shows there is a sound quality management foundation in local government. This is a foundation that can be built upon.

While awaiting full access to their labs due to Covid-19 restrictions, scientists at the National Institute of Standards and Technology (NIST) have taken this rare opportunity to report the technical details of pioneering research they conducted on the disinfection of drinking water using ultraviolet (UV) light.

Back in 2012, the NIST scientists and their collaborators published several papers on some fundamental findings with potential benefits to water utility companies. But these articles never fully explained the irradiation setup that made the work possible.

Now, for the first time, NIST researchers are publishing the technical details of the unique experiment, which relied on a portable laser to test how well different wavelengths of UV light inactivated different microorganisms in water. The work appears in the Review of Scientific Instruments.

“We’ve been wanting to formally write this up for years,” says Tom Larason, an electronics engineer in the Sensor Science Division at NIST. “Now we have time to tell the world about it.”

Rest? The new normal will be about activity, you say. Actually, I believe some rest will be necessary. After the frenzy of activity since March 2020 to establish new work patterns and new home life patterns, many of us—especially those with young families—have been left totally exhausted. So some rest may be in order. However, the rest I am referring to in this article is RE²ST³ (resilience, ecosystems, e-wisdom, societal responsibility, telework, transition, and transformation).

I believe organizations that pay attention to these RE²ST³ components will be poised for a successful entry into the new normal. I base my conclusion on a significant amount of reading and many conversations with people across sectors, as well as with community leaders. As I summarize the parameters of each of the RE²ST³ components, I will reference some relevant publications. While my key points are addressed under specific headings below, it is clear that many of these could have been discussed under more than one heading, and that indeed the topics are interdependent and part of a systems response to creating the new normal.

From Dust Tracks on a Road, by Zora Neale Hurston (J. B. Lippincott, 1942)

The quote in the picture from Zora Neale Hurston does not end there; it finishes, “It is a seeking that he who wishes may know the cosmic secrets of the world and they that dwell therein.”

Zora was describing something specific in her life: researching folk music while she was attending Barnard College. She started that quest by walking the grounds of Barnard and asking music scholars if they had any folk music she could listen to.

They looked at her blankly, trying to figure out what “folk music” actually meant and went back to their concertos.

Her search then took her to where folk music actually resided—sometimes putting her in unsafe or even life-threatening situations. Her research required going to the gemba. Not just reading about it.