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If You Want Your Company to Grow, Fish for Whales

To get big, think big

Abigail Lynn

Mike Figliuolo
Wed, 06/04/2025 - 12:01
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You can’t get big without thinking big right from the start. As an entrepreneur starting a business, it’s easy to see yourself as “the little guy.” If you do, you’ll forever stay the little guy.

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Too many times I’ve seen entrepreneurs name their companies after themselves (e.g., Tom Jones, LLC). Sometimes they stretch to seem bigger (e.g., The Tom Jones Group). Sometimes it’s a “creative” stretch (e.g., TJG Strategies—like we’re too dumb to figure that out). Unfortunately, all of those names are transparent and smack of small thinking.

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