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Taking a Qualitative Approach to a Data-Driven Market
Data are great, but human judgement gives you an edge over competitors
Customers Want ‘The Second Shot!’
A pattern of great service is the start of a relationship
Participative Relationships: Co-Creating the Experience With Customers
Sharing roles in CX can provide dividends for both customer and proprietor
Benefits of Workflow Automation in B2B E-Commerce
Let salespeople spend more time on customer service, market research, and competitor analysis
Eight Powerful Questions You Should Ask Before Stakeholder Engagement
Effective engagement can foster productivity and stronger financials
Give Customers Exactly What They Need: Building the Perfect Buying Profile
Leverage AI to meet customer needs, create more effective marketing campaigns, increase online sales
The Season of Customer Imagination
When customers release their imagination to resolve a problem, everyone benefits
What’s the Secret to a Great Customer Experience?
Give ‘em the pickle!
Why Customers Dump You and How to Avoid Risk-Taking Mistakes
Actually, it is you
How to Get Really Great Customer Service
The first 10 seconds are vital to shaping the reception you are likely to get
The Butterfly Defect
Do you know the true cost of your defects?
Making the Shift to Digital Sales in B2B
The old methods of demand generation won’t work in the always-online era
How to Appease Your Customers After Your Algorithm Rejects Them
As algorithms increasingly become gatekeepers, where should rejected customers turn for an explanation?
Unlock Your Customers’ Creative Potential
Consumers have unleashed their creativity during lockdown. Some clever brands have noticed.
How to Do a Quality Strategic Pivot to Address Covid
Maximize your chances of not only surviving but also thriving in these troubled times
By the Customer: The Power of Customer-Created Offerings
Invite your customer to co-create. Their loyalty will soar, along with your reputation and bottom line.
Socially Responsible Business Behavior: Correct Isn’t Always Right
Take the time to see how you can do what’s right for the majority of people, the majority of the time
Should User Experience Influence Your Business Strategy?
Bespoke jewelry company Gemist says yes
Using Quality Tactics to Create Strategy: A Hypothetical Case
From shop floor to C-suite, data are most valuable when they address the job-related issues of users
The Future for Quality Professionals: Wrapping It Up
Champion business success and avoid risk

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