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The holy grail of marketing—a universal predictor of customer behavior—may be closer than ever, thanks to recent advances in the field of neuromarketing.
Even at its best, traditional market research has built-in limitations. First of all, consumers may be biased or unwilling to reveal their true…
Sandia’s Engineering Sciences Center helped mark National Engineers Week with a contest, asking Sandians to complete the following sentence: “You know you’re an engineer when… .” The contest drew dozens of endings for the sentence, and Sandians voted on which they liked best.
Barbara Lewis won…
Finding the right balance between how you handle success and failure makes a tremendous difference in the motivation level of your team members. There are some simple techniques for celebrating success and dealing with failure. Apply them and you’ll find your team is happier and more effective.…
(CMS: Weatherford, TX) -- The Coordinate Metrology Society (CMS) has announced that Ed Morse, Ph.D., professor at UNC Charlotte, will present the keynote address at the 32th annual Coordinate Metrology Society Conference (CMSC), July 25–29, at the Embassy Suites by Hilton in Murfreesboro, TN.…
(Hexagon: North Kingstown, RI) -- Hexagon Manufacturing Intelligence has launched their latest system software release and a new Ethernet Real Time Feature Pack (RTFP) for the Leica Absolute Tracker AT960 and AT930. This groundbreaking combination delivers the industry's first 7DOF measurement…
There’s plenty of noisy disagreement about the state of healthcare, but when you look beyond the controversies, a great deal of common ground exists.
Many agree that the way we’ve been doing things is wasteful and inefficient, when healthcare should be delivered as efficiently and effectively as…
Happy belated Pi Day! No, not pie day, Pi Day, which was last week. Pi is that Greek character you’ve heard of but aren’t quite sure what the big deal is. Pi is the ratio of a circle’s circumference to its diameter. As yawn-inducing as that may sound, it’s an important ratio because pi is the same…
It’s no surprise that multinational companies have complex global supply chains. What’s less obvious is how to simplify supply-chain processes and arrive at a lean, consistent, reliable, and cost-effective solution. One global leader, ITT Corp., has taken on this challenge with the help of Ultriva…
(Theorem Solutions: Tamworth, UK) -- When designing and manufacturing complex products that contain hundreds or thousands of components, there will inevitably be a large supply chain involved. And when design data need to be exchanged during the design process, chances are different CAD software…
Medical implants and spacecraft can suddenly go dead, often for the same reason: cracks in ceramic capacitors, which are devices that store electric charge in electronic circuits. These cracks, at first harmless and often hidden, can start conducting electricity, depleting batteries or shorting…
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Most of us have heard of a backward way of completing a task, or doing something in the conventionally wrong order, described as “putting the cart before the horse.” That’s because a horse pulling a cart is much more efficient than a horse pushing a cart. This saying may be…
An overwhelming majority of organizations have inadvertently created an “us vs. them” culture. They turn much of their focus and many of their resources away from serving the customer and instead direct them toward fighting one another and vying for power. Or they have given up and are just “doing…
With medical devices ranging from simple needles to life-saving high-tech implants, ensuring the highest possible level of safety is one of the industry’s greatest priorities. Here, as the chair of the ISO technical committee for quality management and related general aspects for medical devices,…
Last weekend, as I was clearing clutter, I found a copy of H. G. Wells’ The Time Machine. As I thumbed through it, I recalled that Wells, in his future world, describes man’s descendants as evolving into two distinct species: the Eloi and the Morlock. The Eloi live in an Eden-like setting where…
Sometimes when authors try to make a technical concept more understandable, it’s simplified but unfortunately, less accurate.
For example, when the developers of Six Sigma wanted to explain control charts and process capability analysis, they needed to include how the signal can be separated from…
If you are going to be a leader or hold a leadership position, there’s one quality you absolutely require to be successful. You need to be a seeker.
A seeker is someone who is always searching. Seekers bypass mediocrity and are not content to settle for the status quo. They search for excellence…
(Phillips Precision: Boylston, MA) -- Phillips Precision Inc. and Fowler High Precision each offer products that are fundamentally changing the way manufacturers inspect parts. By design, they create opportunities for a leaner process that before now did not exist in the industry.
The popular…
As happened with most every metrologist I know, I fell into metrology (the science of measurement) quite by accident. My degree was in chemical engineering, and I was probing the world around me to see what kind of work was out there for someone with my skills and interests. I learned of an…
Detroit recently hosted The North American International Auto Show. It’s an exciting event for consumers who want a sneak peek at what’s on the horizon in the automotive industry: energy efficiency, new gadgets, enhanced comfort, and of course, the latest paint colors and special-effect finishes…
One of the more enjoyable discussions I’ve seen on the Internet recently has to be about what to do with the quality manual. A common question is, “So what do I call this thing I put all the procedures in, now that we can’t have a quality manual?” It’s part of the panic brewing among quality…
(Hexagon Manufacturing Intelligence: North Kingstown, RI) -- Hexagon Manufacturing Intelligence announced the release of the TESA TWIN-T10, a portable display for inductive probes that offers ease of operation for its users, as well as a clear and immediate graphical display of data. The TESA TWIN…
Bundled payments. Volume-to-value. Cost accounting. Process improvement. Patient engagement. Population health. Organizational leadership. These are more than just the newest industry buzzwords: They’re the trends that will compel the healthcare industry to transform its business model. They will…
(Ford Motor Co.: Dearborn, MI) -- Ford is using mobile climate and road simulators to minimize squeaks and rattles in its yet-to-be released 2017 F-Series Super Duty.
Rigorous testing with this equipment includes some of the most extreme conditions imaginable. The simulators are known as…
Out-of-control gas prices reported in the news have our attention. Nearly every media outlet, from the small-town daily news to The Wall Street Journal, has a gas price story on a weekly basis: “Gas Prices Are Plunging,” and “How Low Will Gas Prices Go?” It’s news when they rise and news when they…
The other day, I visited a retail outlet of a wireless services provider to get information about its international roaming packages. The company has a few thousand outlets nationwide; they’re called “relationship centers” staffed with half a dozen employees who try to up-sell products and…