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Knowledge at Wharton

Web-based research and business analysis journal of the Wharton School of the University of Pennsylvania

Knowledge@Wharton is the web-based research and business analysis journal of the Wharton School of the University of Pennsylvania. Launched in May 1999, its goal is to disseminate business knowledge and insights to readers around the world. The Knowledge@Wharton Network offers free access to analysis of current business trends; interviews with industry leaders and Wharton faculty; articles based on the most recent business research; conference overviews, book reviews, and links to relevant content; and a searchable database of more than 1,500 articles and research abstracts.

Mon, 01/21/2008 - 22:00
Coronavirus and Supply Chain Disruption: What Firms Can Learn Businesses dependent on global sourcing are facing tough choices in crisis management
Wed, 05/13/2020 - 12:02
Long stretches of empty supermarket shelves and shortages of essential supplies are only the visible impacts to consumers of the global supply-chain disruption caused by the Covid-19 pandemic. Unseen are the production stoppages in locations across…
Being a Digital Leader Has Never Been More Important While Covid-19 may be a health crisis and shock to the system, it’s driving the rapid adoption of digital technologies
Mon, 04/27/2020 - 12:03
When the Mosaic browser, with its consumer-friendly interface, was released to the world in 1993, most had no idea how radically this first foray into the internet era would transform our lives, both personally and professionally. As humans, we are…
Four Ways Leaders Can Gain Value From AI and Advanced Analytics As humans, we’re not great at articulating the very rules we use to make everyday decisions
Mon, 03/23/2020 - 12:03
Companies and societies are at the precipice of rebuilding their foundations to compete in an age of advanced analytics, artificial intelligence (AI), and machine learning (ML). Yet, in the real economy—or in the world outside the tech companies—I…
Five Ways Brands Are Changing Their Playbooks to Win Traditional measuring methods are no longer sufficient
Mon, 02/03/2020 - 12:02
Have you heard of a media company called T-Series? Chances are, you probably haven’t. Gulshan Kumar, whose résumé up to 1983 read, “Fruit juice seller, streets of New Delhi,” founded it that year. Since its inception, T-Series has become an unlikely…
Why Future Jobs Will Require Data Analytics Skills GM’s A. Charles Thomas on the evolution of chief data officer
Wed, 08/28/2019 - 12:03
From a lone statistician toiling over narrowly defined problems for the marketing department, to a C-level executive overseeing a mission-critical area impacting every function of the company, the meaning of “data and analytics professional” has…
Word-of-Mouth Marketing: How to Radically Boost Success Companies can benefit themselves if they bring out the altruistic side of their consumers
Wed, 07/17/2019 - 12:01
A recent family biking vacation in the Dolomites region of Italy had my family and I all swept up in the charms of Northern Italy. Snow-capped peaks near the Austrian border, endless apple orchards, award-winning Chenin Blanc, and quaint Italian…
Why Big Business Is Making a Giant Leap Into Space From global internet to innovation labs, it all starts 50 miles above sea level
Thu, 07/11/2019 - 12:03
For decades, relatively easy access to space and the big profits to go with it have dangled elusively just over the horizon. With a little more R&D money and a few more advances in the technology, the thinking went, space would be ours. Are we…
The Rise of CEOs As Social Activists Societal challenges of our time are mounting, and a growing number of corporations are confronting them
Wed, 06/26/2019 - 12:01
CEOs are stepping forward to confront public policy issues that often extend beyond their core business, in part at the urging of their employees, write Caroline Kaeb and David Scheffer in this opinion piece. Kaeb is co-chair of the Business and…
The Power of Thought: How Critical Thinking Can Help Your Business ‘We’re afraid to find out things that contradict us’
Wed, 03/13/2019 - 12:01
Many people work on their goals by engaging in positive actions—hitting the gym, planning a trip, or taking guitar lessons. But they may be overlooking one of the most important tools for effecting change: the power of thought. Harvard Business…
Here Today, Gone Tomorrow Why workplace ghosting is on the rise
Wed, 02/27/2019 - 12:03
In the 1999 film Office Space, a dark comedy about the mundane conventionality of work, disgruntled software engineer Peter Gibbons tells his new love interest, Joanna, that he hates his job and doesn’t want to go anymore. When Joanna, played by…

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