Knowledge at Wharton

Web-based research and business analysis journal of the Wharton School of the University of Pennsylvania

Knowledge@Wharton is the web-based research and business analysis journal of the Wharton School of the University of Pennsylvania. Launched in May 1999, its goal is to disseminate business knowledge and insights to readers around the world. The Knowledge@Wharton Network offers free access to analysis of current business trends; interviews with industry leaders and Wharton faculty; articles based on the most recent business research; conference overviews, book reviews, and links to relevant content; and a searchable database of more than 1,500 articles and research abstracts.

Mon, 01/21/2008 - 22:00

Biased ExpectationsCan accounting tools lead to executive mistakes?

Wed, 03/05/2008 - 22:00

Accounting techniques such as budgeting, sales projections, and financial reporting are supposed to help prevent business failures by giving managers realistic plans to guide their actions and feedback on their progress. In other words, they’re…

The Art of WooSelling your ideas one person at a time

Mon, 01/21/2008 - 22:00

Former Chrysler chairman Lee Iacocca once noted, “You can have brilliant ideas; but if you can’t get them across, your ideas won’t get you anywhere.” In their new book, The Art of Woo: Using Strategic Persuasion to Sell Your Ideas,Wharton legal…