A couple months back I stopped at a local fast-food place for a quick kid’s meal (not for me) after picking up one of my little ones from school. Inside, we were greeted by an employee in an otherwise empty dining area, and no line.

In business-to-business (B2B) direct marketing, I’m often asked about what kind of response rates to expect about the most productive media channels, the best lists, the best time to conduct a campaign, the most effective qualification questions.

“I wish there was a way for the FDA to give me a heads-up about my stuff, prior to submission….”

So, the Quality Digest team is considering a transition to working remotely for the most part. I and two other associates already do.

The rise of neuromarketing has already begun to provide companies and researchers with greater insight into consumer behavior than consumers thems

I had another column in the hopper, but when this article came across my desk, followed by a phone conversation with Bob Chapman, I knew I needed to write something different, something that is top of mind for me now—and often—as I work with my clients. The article?

Carrying your smartphone around everywhere has become a way of life. In doing so, you produce a surprising amount of data about your role in the economy—where you shop, work, travel, and generally hang out.

In our April 13, 2018, episode of QDL, we talked about anti-hacker robots, data privacy, and new product introduction.

Limiting first-year medical residents to 16-hour work shifts, compared to “flexing” them to allow for some longer shifts, generally makes residents more satisfied with their training and work-life balance.

America’s healthcare system has been on the examining table lately: from the tortuous battle over the Affordable Care Act, to Senator Bernie Sanders’ bill to allow low-cost prescription drugs in from Canada, to the intriguing