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Consumer Streaks Are Motivating

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If you’ve ever played Wordle, learned a new language on Duolingo, or worked out with Peloton, you may be familiar with daily app notifications that nudge you to keep at it—or risk breaking a streak of consecutive efforts.

A Lean, Regulated Business Formula vs. Disappearing Infant Formula

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The conditions that led to a shortage of baby formula were set in motion long before the February 2022 closure of th

Why UX Matters: Interview With Designer Sara Tavasolian

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Ever found yourself hitting the wrong button and then flipping through the manual in a frenzy, trying to figure out how to get that thing to stop doing what it’s doing? If your answer is yes, you’ve been an unfortunate victim of bad user experience (UX).

How Hospitals Can Harness the Power of Digital Transformation

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More than a half-million healthcare workers in the United States have quit their jobs in recent months, driven to the breaking point by the Covid-19

Four Ways AI Is Revolutionizing Customer Support

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By 2035, artificial intelligence (AI) is expected to increase business productivity by up to

There’s More to AI Bias Than Biased Data, NIST Reports

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Image: Andrew Shiva/Wikipedia/CC BY-SA 4.0
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As a step toward improving our ability to identify and manage the harmful effects of bias in artificial intelligence (AI) systems, researchers at the National Institute of Standards and Technology (NIST) recommend widening the scope of where we look for the source of

How Do You Know You’re Getting What You Pay For at the Grocery Store?

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Whether it’s bananas, olives, potato salad, or cereal, many products are priced according to their weight. That weight is likely determined on a scale tested and certified by a specially trained state or local inspector.

A Security Technique to Fool Would-Be Cyber Attackers

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Multiple programs running on the same computer may not be able to directly access each other’s hidden information. But because they share the same memory hardware, their secrets could be stolen by a malicious program through a “memory timing side-channel attack.”

B2B Customer Behavior Is Changing. What Should Marketers Do?

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If there’s anything the last decade has taught us—and the Covid-19 pandemic has punctuated in grand fashion—it’s that businesses must get digital or they may become invisible.

Build Customer Loyalty by Mining Social Media

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"Buyers Remorse" Credit: Will Laren

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The ISO 9001 standard talks about the relationship between the company and the customer in a couple of places. First is management’s responsibility to make sure that customers’ needs are a top consideration, and that their requirements are met.

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