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The Customer Is Always Right. Right?

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Photo by Christiann Koepke on Unsplash
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The saying is nothing new: The customer is always right. Customers come first. We’ve heard these adages for a long time. And we’ve questioned them for almost as long. Those of you who know me know that I’ve certainly been doing that for a long time!

Should Companies Allow Returns of Customized Goods?

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In the age of mass production, the demand for customization is increasing. Customers prefer products catered to their individual needs and preferences over standard items—albeit at a cost.

Sustainability and the Supply Chain: Making the Connection

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The phrase “supply chain” became part of the everyday vernacular during the pandemic, as supply chain issues seemed to affect everyone's life—from toilet paper to automotive components.

Speed Kills: Why Some Multinationals Fail to Pay Attention to Quality

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In September 2022, Boeing agreed to pay $200 million for charges that it misled investors about

Manufacturers, Forget CX. It’s Time to Focus on EX.

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Customer experience, or “CX,” is all the rage in marketing circles nationally. Customer experience refers to how a customer experiences your company at every point of their buying journey—from marketing to sales to customer service, and everywhere in between.

Use a Scorecard to Evaluate People More Fairly

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Like most of us, lawyers think they can be impartial when they rate other people’s work. “They say, ‘Who writes a brief doesn’t matter.

Embracing Corporate Social Responsibility From the Ground Up

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Amidst the rise of conscious consumerism, corporate social responsibility (CSR) p

Combining Digitalization and Service Excellence Is a Win-Win

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The ISO Foresight Trend Report highlights global trends across multiple industries that will shape strategic decision making for a better future.

Why Class 1 Medical Device Companies Need Design Control

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I know what you’re thinking. You’ve got a medical device prototype that the FDA has categorized as Class I. You’re ready to push forward to manufacturing or marketing the device, since there are no formal requirements for design controls.

It’s Simple: Recognize That Customers Are People

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Customers are the lifeblood of any business. Without them, there would be no profits to distribute, no people to serve, and no reason to continue operating.

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