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Balancing Customer Insights With the Bottom Line

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Customer loyalty and lifetime value are highly prized in today’s competitive environment. Smart businesses know that a major point of competitive advantage (or failure) can be the type of customer experience they provide.

Get Consumer Reviews Under Your Control

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When choosing to spend money, customers will likely investigate the brand behind the name to get an idea of whom they’re building ties with as well as an impression of service quality.

Five Must-Haves in Digital Consumer Experiences

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A not-so-surprising fact, according to HubSpot: 65 percent of consumers state that the experience they encounter on a website is a “very important” factor in recommending a brand.

Consumers Often Can’t Detect Fake Reviews

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Consumers who have a personality that scores high in terms of openness—such as being open to new adventures and intellectually curious—have better success at spotting fake reviews than other personality types, according to

Cheerful Chatbots Don’t Necessarily Improve Customer Service

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Imagine messaging an artificial intelligence (AI) chatbot about a missing package and getting the response that it would be “delighted” to help. Once the bot creates the new order, it says it’s “happy” to resolve the issue.

Don’t Wait for Laws to Protect Medical Devices

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Credit: Marcel Scholte on Unsplash

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Nearly a quarter of surveyed healthcare cyberattack victims experienced increased mortality rates following a data br

Using Speech Analytics to Increase Positive Healthcare Outcomes

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Listening to customers is critical for healthcare organizations to ensure they’re delivering high-quality care to their patients.

The Business Case for Promoting the New Boosters

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One of the key stakeholders in stakeholder capitalism is the employee. You could argue that the employee is the key stakeholder, because without employees you’d have no stakeholders at all.

The Cardinal Rule of Process Documentation: Read the Comments

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We’re told the cardinal rule of the internet is, “Never read the comments.” This catchphrase is used to warn users of the toxic parts of the internet. One minute you’re sharing an article, photo, or video that you’re proud of.

The Customer Is Always Right. Right?

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The saying is nothing new: The customer is always right. Customers come first. We’ve heard these adages for a long time. And we’ve questioned them for almost as long. Those of you who know me know that I’ve certainly been doing that for a long time!

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