Quality goes beyond the purview of the quality professional. Quality, it has been said, is everybody’s business, but too many outside this discipline see it as something dry, bland, and boring—and perhaps for good reason.

From as far back as my days in brand management, I have held a deep affection for strategy. This might have something to do with the fact that I can be stubborn. Good strategists are also stubborn, even pigheaded. Why is that?

This is a continuation of my last column, which I’ve written to honor my late dad who loved golf.