From as far back as my days in brand management, I have held a deep affection for strategy. This might have something to do with the fact that I can be stubborn. Good strategists are also stubborn, even pigheaded. Why is that?

Because without strategic stubbornness, the hard barrier lines that contain the strategy will blur, and when a brand or company’s positioning blurs, customers become confused. That’s never a good thing. Loose strategies jeopardize an organization’s specificity, hindering cultures built on, and committed to, focus. Focused companies don’t fret about “doing more with less.” Focused companies thrive by “doing less, better.”

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