Would you market your business today the same way you were marketing it 30 years ago? Would you use the same technology? Would you lead your team the same way? I’m guessing most leaders would answer each question with a resounding “No.”

The big data revolution is requiring a seismic shift inside organizations, both in the way we build relationships and the way we make decisions. Each is now driven by data rather than intuition.

One of the most important things you can do is to identify your team’s mission. And one of the biggest wastes of time is creating a mission statement that isn’t used.

A good friend and mentor of mine said, “We should eat the bread that we make.” He is James Wardlaw, now of Summit Engineering Solutions, and he reminded me of this piece of wisdom during a recent conversation.