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Steve McKee
Your business does not have a brand; your brand has a business. That may sound odd, backward, even heretical, but it’s true. Consider the smartphone on which you may be reading this. When it was...
    Graham was a salesman of specialty products with a proven record of success. His many years of experience had yielded a high degree of confidence in himself and the products he sold, and an advanced level of competence in his craft as a personable, trust-inspiring, responsible salesman. The retail...
    Starting a new facility in the food-processing industry is an enormous undertaking. There are thousands of things that must be accomplished, from hiring and training new staff to ordering and installing equipment. This scenario is a perfect example of “too much to do and not enough time to do it...
    A leading supermarket chain in an eastern European Union country feared an 8-percent drop in sales as discounting giant Lidl was about to enter its market. So, in collaboration with researchers, it decided to run a randomized controlled experiment. The goal was to reduce its costly personnel...
    In 1982, W. Edward Deming’s Out of the Crisis (MIT Press, 2000 reprint) outlined 14 points by which companies could learn from his success in helping to drive the industrial boom of post-World War II Japan. The idea that quality pays was revolutionary at the time. Today, another revolution is...

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