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Jennifer Rosa
It takes more than a flashy website and clever promotional emails to compete in the manufacturing marketing arena. Chances are, your larger competitors are pitching similar products and services to...
    Are you lazy? Do you think most people are basically lazy? Do you enjoy being disengaged at work? Do you think millions of people worldwide enjoy being disengaged? Is that why we need to be prodded, bribed, praised, and pushed into doing what we’re tasked to do? If managers did not hold us...
    During the early 1980s, GM, Ford, and Chrysler established the Automotive Industry Action Group (AIAG), a not-for-profit organization with the mission “To improve its members’ competitiveness through a cooperative effort of North American vehicle manufacturers and their suppliers.” In the late...
    How often do you check your phone at work? Maybe you’re reading this article on it right now (Don’t worry; we won’t tell.). Smartphones were a revolution for workplace distractions, but they can also be tools for productivity. I recently attended the IBM Watson IoT Exchange event in...
    In India, Mahatma Gandhi is one of the most revered leaders of our time. He was a man who devoted his life to truth and nonviolence. You may be wondering why I’m talking about him here. Well, we all enter our place of work with a set of values that influence how we see and approach our work. So it’...

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