In business-to-business (B2B) direct marketing, I’m often asked about what kind of response rates to expect about the most productive media channels, the best lists, the best time to conduct a campaign, the most effective qualification questions.

The rise of neuromarketing has already begun to provide companies and researchers with greater insight into consumer behavior than consumers thems

I had another column in the hopper, but when this article came across my desk, followed by a phone conversation with Bob Chapman, I knew I needed to write something different, something that is top of mind for me now—and often—as I work with my clients. The article?

Carrying your smartphone around everywhere has become a way of life. In doing so, you produce a surprising amount of data about your role in the economy—where you shop, work, travel, and generally hang out.

In our April 13, 2018, episode of QDL, we talked about anti-hacker robots, data privacy, and new product introduction.

On April 10, 2018, Facebook co-founder and CEO Mark Zuckerberg testified before Congress regarding the unauthorized sharing of 87 million Facebook users’ personal data, vacuumed up by data research company Cambridge Analytica.

After my recent extended illness, I was surprisingly shocked to reemerge into organizational life in its broadest terms. Frequently, I engaged in the organizational lives of my students, my friends, my colleagues, and my own workplace.

Do you feel like you’re not making the progress in your customer experience (CX) transformation efforts that you thought or hoped you would by now?