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Meet the Algorithms Planning Your Next Online Purchase

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Good salespersonship is a species of street smarts. It’s about quickly sizing up your customers and pitching your wares in terms that reverberate with their unspoken needs and desires.

Six Ways to Improve Product Quality in Food Manufacturing

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The food industry is evolving rapidly, with consumers demanding quality, authenticity, and transparency from food manufacturers.

<em>Ma:</em> Finding Cognitive Space

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Utagawa Hiroshige (1797–1858), Honolulu Museum of Art, 2016
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Editor’s note: Read episode two in the Respect for People series here.

Linking Behaviors to Core Values

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I write about organizational culture and core values quite often.

Quality Manufacturing Requires Data for Efficient Vendor Management

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Manufacturers face constant challenges of rising expectations as customers and regulators demand better quality and greater traceability throughout the supply chain.

Surveys: Don’t Believe Everything You Read

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Being a customer experience (CX) professional is hard enough; misinformation just makes our work more challenging. Misinformation or confusing information by a person with a ton of followers and a ton of influence makes our work even more challenging.

Ten Ways to Socialize Customer Insights

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You’re listening to customers. You’re combining their feedback with those bread crumbs of data that they leave with every transaction and interaction with your brand.

Trust Me, I’m a Total Stranger

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Put in the terms of this article’s title, most of us would run a mile, whatever the proposition.

Word-of-Mouth Marketing: How to Radically Boost Success

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A recent family biking vacation in the Dolomites region of Italy had my family and I all swept up in the charms of Northern Italy.

The Secret Sauce to Achieve Outcomes With Journey Mapping

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There’s a lot of bad press out there about journey mapping. And there’s a lot of bad journey mapping (or what people think is journey mapping).

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