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Clear the Customer Experience Parking Lot

Everyone benefits when you prioritize customer satisfaction

Chip Bell
Wed, 04/17/2019 - 12:02
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Parking lot. We use it in the meeting-management world to mean agenda items that are tabled for later discussion. These are generally posted on a sheet of flip-chart paper, taped on the meeting wall, and then placed on the agenda of the next meeting so they are not forgotten as topics for discussion.

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I was working with a large B2B company and sat in on its weekly senior leadership staff meeting. The attendees all agreed they needed to spend a considerable amount of time talking about the negative impact of their customers’ experiences of their company. Survey results verbatim and customer complaints repeatedly contained comments on the company’s great products but its lousy customer service. Their customer churn rate was up; customer-contact employees’ morale was low. But this particular meeting was already full of higher priority issues. So, customer experience was put on the parking lot flip chart.

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