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Three Steps to Reduce Complexity in Product Configurations

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As customer demands for more customization and choice increase, the complexity of products and associated product design, manufacturing, and sales processes also increase.

How Associations Can Improve New-Member Retention

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Any association would love a member-retention rate of 75 percent.

What E-Commerce Will Look Like in 2022

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Getting your product into customers’ hands is often an undervalued—and under-engineered—part of your organization’s value chain.

It’s Not ‘The Great Resignation.’ It’s Actually ‘The Great Recognition.’

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Some are calling it, “The Great Resignation.” Others are calling it “

Consumers Value an Online Product More If They See It Being Touched

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Consumers who see a product on sale being virtually touched are more engaged and willing to pay more than if the item is displayed on its own, according to a recent research paper I co-authore

Creating Effective Customer Personas, Part 2

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Image courtesy of Pixabay.

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A few weeks ago, I wrote about Seth Godin’s concept of Finding Your Who, which is all about identifying who your products are for.

Give Your Customers ‘The Knife’

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One of my favorite Halloween memories was decorating the annual giant pumpkin with my son when he was young. As a toddler, he was primarily an observer as he watched me sculpt the face of the pumpkin with a scrimp knife.

China’s Retail Revolution

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China’s dominance in manufacturing has made it the factory for the world.

Building Brand Lessons: The Returns Cycle

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With the rise of online shopping continuing to increase, thanks to the convenience and comfort of shopping from home, it's important for e-commerce businesses to look to their returns policy to ensure they’re not only catering to the tech-savvy, modern consumer, but

Quality Digest Celebrates a Scrappy 40 Years

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There are many endangered industries today, and publishing is certainly among them.

Pagination

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