It’s Not ‘The Great Resignation.’ It’s Actually ‘The Great Recognition.’
Some are calling it, “The Great Resignation.” Others are calling it “
Consumers Value an Online Product More If They See It Being Touched
Consumers who see a product on sale being virtually touched are more engaged and willing to pay more than if the item is displayed on its own, according to a recent research paper I co-authore
Creating Effective Customer Personas, Part 2
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Image courtesy of Pixabay.
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A few weeks ago, I wrote about Seth Godin’s concept of Finding Your Who, which is all about identifying who your products are for.
Give Your Customers ‘The Knife’
One of my favorite Halloween memories was decorating the annual giant pumpkin with my son when he was young. As a toddler, he was primarily an observer as he watched me sculpt the face of the pumpkin with a scrimp knife.
China’s Retail Revolution
China’s dominance in manufacturing has made it the factory for the world.
Building Brand Lessons: The Returns Cycle
With the rise of online shopping continuing to increase, thanks to the convenience and comfort of shopping from home, it's important for e-commerce businesses to look to their returns policy to ensure they’re not only catering to the tech-savvy, modern consumer, but
Quality Digest Celebrates a Scrappy 40 Years
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There are many endangered industries today, and publishing is certainly among them.
40 Years of <em>Quality Digest</em>
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Quality Circle Institute, circa a long time ago. Note the spiffy rides.
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It seems like yesterday that I walked into 1425 Vista Way in Red Bluff, California, to begin what I thought was a part-time data-entry job that was supposed to last just a few weeks.
Stepping Off the Cliff of Success
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In publishing, anniversary issues sit in the ambiguous space between news and marketing. News because, at 40 years and counting, it’s not every magazine that makes it to middle age in these times.
What Advice Would You Give a Quality Rookie? Readers Respond.
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As part of QD’s 40th anniversary hoopla, we wanted to hear from those in the quality field. Tribal knowledge is real and valuable. What you’ve learned as a quality professional can help others starting out in the field.