Quality Has a Role to Play in Pricing and Should Claim a Seat at the Table
According to the Journal of Consumer Research, a high price indicates either bad value or good quality, whereas a low price indicates either good value or poor quality.
According to the Journal of Consumer Research, a high price indicates either bad value or good quality, whereas a low price indicates either good value or poor quality.
As usual with Quality Digest’s diverse audience, this year’s top stories covered a wide range of topics applicable to quality professionals. From hardware to software, from standards to risk management, from China trade to FDA regulations.
How will the United States’ withdrawal from the Paris Agreement affect greenhouse gas emissions?
Good salespersonship is a species of street smarts. It’s about quickly sizing up your customers and pitching your wares in terms that reverberate with their unspoken needs and desires.
The food industry is evolving rapidly, with consumers demanding quality, authenticity, and transparency from food manufacturers.
Manufacturers face constant challenges of rising expectations as customers and regulators demand better quality and greater traceability throughout the supply chain.
Put in the terms of this article’s title, most of us would run a mile, whatever the proposition.
A recent family biking vacation in the Dolomites region of Italy had my family and I all swept up in the charms of Northern Italy.
Faced with a growing range of tech solutions in marketing, from AI to big data to blockchain, business-to-business (B2B) companies too often choose the status quo.
Do you know what a retailer and a tightrope walker have in common? They both have to balance. For the tightrope walker, the logic is clear. But what’s the balance that a retailer is looking for?