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Barbecue, Planes, and Coffee: Keys to Customer Loyalty

Strengthen relationships and affinity with your customers, and they’ll likely come back and promote your business

How often do your team members stop what they’re working on to help a customer?

Mike Figliuolo
Wed, 05/01/2024 - 12:03
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I’m fortunate enough to travel to some great places to serve my clients. During those travels, I can’t help but have many customer service interactions from which to draw lessons.

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Here, I’ll share how barbecue, airplanes, and coffee can teach you a few things to do (or not do) to create a better experience for your customers.

Coffee

Last week I was in Chicago and Memphis, Tennessee. In Chicago, I showed up early for a breakfast meeting. I got there 15 minutes before the client team arrived. The restaurant was still setting up the private room for breakfast. The wait staff was running around doing last-minute preparations. I decided to stay out of their way and await the client’s arrival.

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