If I said I can’t stand Christmas, would you stop reading? If I said I love Jesus—who taught unity and forgiveness—would you stop reading? If I said I can’t stand Christmas, but I do love Jesus at the same time, would you think I’m crazy?

This interview was first published just days after the announced acquisition of RXBAR by Kellogg’s for $600 million. It’s illustrative of the awesome potential created when good products, good people, and unmet demand collide.