Not long ago a new client asked our team to lead an innovation project to create a product. As always with a new client, we did a quick survey. It’s important to understand what the client knows and has attempted in the name of innovation.

Walking the snowy streets of the small Swiss town of Davos, it was impressive to know that 40 heads of state and 2,500 leaders from business and society were there to talk about some of the most important global challenges facing us today.

How often have you heard people say, “Our strategy is to become the biggest and the best?” This isn’t strategy. Strategy is not the what. Strategy is the how: How will you become the biggest and the best?

For those awake enough to respond, please supply the Jeopardy question to this answer: “A computer system that won a million dollars in 2011 with access to 200 million pages of content, including the full text of Wikipedia.”