You can’t get big without thinking big right from the start. As an entrepreneur starting a business, it’s easy to see yourself as “the little guy.” If you do, you’ll forever stay the little guy.

Too many times I’ve seen entrepreneurs name their companies after themselves (e.g., Tom Jones, LLC). Sometimes they stretch to seem bigger (e.g., The Tom Jones Group). Sometimes it’s a “creative” stretch (e.g., TJG Strategies—like we’re too dumb to figure that out). Unfortunately, all of those names are transparent and smack of small thinking.

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