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Creating Effective Customer Personas, Part 1
Annette Franz
Simon Sinek popularized the concept of finding your why, which he defines as the purpose, cause, or belief that drives you. He states that the concept is “grounded in the tenets of the biology of human decision making.” Once you find your why, you can live in alignment with it. Truly an important…
Hidden Hazards of Smart Device Medical Advice
Boris Babic, Sara Gerke, Theodoros Evgeniou, I. Glenn Cohen
For many of us, our electronic device can be a communications lifeline, entertainment system, and professional networking hub. If trends continue, it may become our health advisor as well. Direct-to-consumer (DTC) medical apps are a growing segment of the $10 billion market for healthcare…
Matching Healthcare Offices With Short-Term Workers
Zach Winn
This story was originally published by MIT News. For small healthcare groups like dentist’s offices, one sick staff member can mean a day’s worth of cancelled appointments. Such offices can either continue short-staffed, which could negatively affect patient care, or reschedule appointments,…
Foods of Abuse? Nutritionists Consider Food Addiction
Tom Siegfried, Knowable Magazine
This story was originally published by Knowable Magazine. From the earliest days of their evolution, guts and brains have been the best of friends. It’s a mutually beneficial relationship. Guts prepare nourishment for delivery to the brain. And brains guide the behaviors needed to fill the gut…
Health Apps Track Vital Stats, But Doctors Aren’t Using the Data
Saligrama Agnihothri
Health-tracking devices and apps are becoming part of everyday life. More than 300,000 mobile phone applications claim to help with managing diverse personal health issues, from monitoring blood glucose levels to conceiving a child. But so far the potential for health-tracking apps to improve…
Inner-City Hospital Inspires a Healthy Community With Rhythm
Dawn Bailey
The spirit of service—for a small clinic started in 1913 to provide free care to Los Angeles (LA)—lives today in the servant-leader aspirations of 2019 Baldrige Award recipient Adventist Health White Memorial (AHWM), a 353-bed, safety-net hospital. The community of two million people that AHWM…
Traveling in a Pandemic
Clare Naden
Travel and tourism took a beating during the Covid-19 pandemic, with borders closed, airlines grounded, and many establishments shut for months. Now as the industry attempts to recover in this new context, constantly changing rules and regulations are making it a far-from-simple task. What’s more,…
How IT Service Management Delivers Value
ISO
There’s more than one path to service management. It refers to all the activities, policies, and processes that organizations use for deploying, managing, and improving IT service provision. In today’s technology-driven corporate landscape, the two leading methodologies come from the world of…
The FDA’s Weak Drug Manufacturing Oversight Is a Potentially Deadly Problem
Adrian Hernandez, C. Michael White
T he U.S. Food and Drug Administration (FDA) regularly inspects manufacturing facilities to ensure that drugs meet rigorous quality standards. These standards are vital to protect patients from drugs that are incorrectly dosed, contaminated, or ineffective. But over the past few years, tens of…
Boosting Brand Affinity With Customization and Personalization
Nate Burke
How many of us remember walking into a holiday gift shop when younger (and before a global pandemic put a stop to the H word), and eagerly searching for a fridge magnet, mug, or pencil inscribed with our name? Personalization is a tactic brands and businesses have been using for years to hook us…
Pushing Past the Strategic Sweet Spot: Incorporating Your Customer’s Perspective
Karla Raines
Total quality management (TQM) was in vogue during my undergraduate years and early career in industrial engineering. The United States was catching up to the Japanese in manufacturing production as their Toyota vehicles outperformed our Fords. A company couldn’t deliver a competitive product…
Truly and Virtually Inspiring: The First Virtual Quest for Excellence Conference
Harry Hertz
Each year after the Quest for Excellence Conference, I sift through my notes and try to identify themes I have heard in the presentations of the new Baldrige Award recipients. The most recent summary was after the 2019 conference (the 2021 conference included recipients from the last two years).…
How Food Processors Can Improve FDA Compliance and Productivity at the Same Time
Del Williams
To meet increasingly strict compliance standards, such as the Food Safety Modernization Act (FSMA) and Global Food Safety Initiative (GFSI), food processors now regularly use adenosine triphosphate (ATP) testing to monitor equipment surfaces for microbial growth. Add to this the need to minimize…
How to Retain Brand Trust and Value With a Digital-Only Presence
Nate Burke
It has been more than a year since retailers were forced to temporarily shut their doors or put in place restrictions to limit the in-store experience. Now, as we return to some semblance of normality, it’s essential that trust and brand value are retained for those operating a digital-only…
What Leaders Can Learn From Crazy Horse, Part 1
Chip Bell
We live in an era of statue removal. Meanwhile the largest mountain carving in the world is under construction in the Black Hills of South Dakota just 17 miles from Mount Rushmore. The final carving will be 640 feet long and more than 50 stories high. The subject of that carving? Crazy Horse.…
14 Steps to to Defeat Work-From-Home Burnout and Zoom Fatigue
Gleb Tsipursky
When the Covid pandemic swept through the country last year, companies rapidly transitioned employees to working from home (WFH). However, this shift led to growing challenges of WFH burnout and Zoom fatigue. Unfortunately, organizations treat these issues as day-to-day challenges, instead of…
Closed-Loop Traceability for FDA Compliance
Jon Speer
Demonstrating identification and traceability in all quality system processes is a must for medical device companies to comply with FDA regulations. To satisfy this compliance need, companies will need to connect related processes within their quality system to close the loop between related pre-…
How to Build Medical-Device Usability Testing and Validation Into Your Quality System
Wade Schroeder
Medical-device usability testing and validation are critical tasks leading up to a medical device’s debut on the market. “Usability” looks at how the user interacts with your device and forms a key component of overall risk management and safety. If there’s any “spoiler alert” to this article, it’…
Remote Work Can Be a Lot Better Than This
Ariane Ollier-Malaterre, Knowable Magazine
This story was originally published by Knowable Magazine. Working from home—formally known as telework—is here to stay. A 2021 survey of approximately 30,000 Americans concluded that, after the pandemic, 20 percent of all work days may continue to take place at home, vs. just 5 percent before.…
A Method to Assess Covid-19 Transmission Risks in Indoor Settings
David L. Chandler
This story was originally published by MIT News. Two MIT professors have proposed a new approach to estimating the risks of exposure to Covid-19 under different indoor settings. The guideline they developed suggests a limit for exposure time, based on the number of people, the size of the space,…
How to Structure Your Medical Device Technical File
Jon Speer
The medical device technical file is a must-have document for devices to be sold in the European Union (EU) marketplace. The file contains detailed information about your medical device, its design, intended use claims, composition, and clinical evaluations. It’s essentially an “everything you must…
How Does Analytical Testing Improve Food Quality?
Emily Newton
Food manufacturers must carry out numerous specific processes to check that the foods they produce and distribute are safe for consumers. Analytical testing plays a vital role in meeting that goal. Here’s a look at how such examinations raise food quality and purchaser trust. Checking foods for…
FDA’s Ongoing Use of Inspectional Tools During the Covid-19 Pandemic
Janet Woodcock, Judy McMeekin
During the past year, the U.S. Food and Drug Administration’s (FDA) approach to foreign and domestic inspections for food and medical products has been both risk-based and deliberate. The Covid-19 pandemic required us to rework our business operations so that we could carry out our public health…
How Do You Get the CEO to Care About Customers?
Chip Bell
Iam often asked by customer service leaders how to get the CEO to care about customers. They are convinced there is a missed tactic that, if implemented, would have the C-suite camping out in the contact center and inviting customers to board meetings. When I outline a number of possible approaches…
The Staggering Costs of Health Insurance ‘Sludge’
Edmund Andrews
Seems everybody has a horror story about health insurance: Kafkaesque debates with robotic agents about what is and isn’t covered. Huge bills from a doctor you didn’t know was “out of network.” Reimbursements that take months to process. It’s no secret that healthcare in the United States is…

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