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How to Find Your Best B2B Prospects
Ruth P. Stevens
Lead generation is a major preoccupation of the typical B2B marketing department. Indeed, most B2B marketers report that leads—with an emphasis on quality leads—are their primary goal. So, let’s review the top prospecting tools and techniques that are working for B2B marketers today. And if you…
Silver Toaster Spirit
Bruce Hamilton
Bob C. was a frontline employee with 25 years of experience. His day was spent operating a machine that stripped and terminated leadwire assemblies. Problem was, there were more than 1,000 different assemblies, and it seemed that, while the machine was always busy, it was always behind schedule.…
Corporate Culture and the Bottom Line
Annette Franz
Is there a link between corporate culture and the bottom line? In a nutshell, yes. Corporate culture is linked to so many business decisions and business outcomes, you might be surprised. Today’s article is a follow-on to, “A Fish Rots From the Head Down,” in which I wrote about the need for…
Should Manufacturers Use Video in Their Marketing Mix?
Katie Takacs
As a consumer, it’s nearly impossible to get away from videos, advertising or otherwise. To give you a numeric sense of our collective obsession with online moving images: Since last year, YouTube has started registering more than a billion hours of video viewing every single day. We all know the…
Recognizing Innovation Right in Front of You
Kumar Mehta
Establishing the conditions that encourage innovation is the best way for your company to develop an environment that lets you produce offerings with new and novel value—innovations in the eyes of your users. The most innovative companies do this instinctively—perhaps because of the culture…
‘It’s Hard to Learn if You Already Know’
Mark Rosenthal
During a TED talk, Amy Edmondson, the Novartis Professor of Leadership and Management at Harvard Business School, talks about “How to turn a group of strangers into a team.” Although long-standing teams are able to perform, our workplaces today require ad-hoc collaboration between diverse groups.…
Are We Mechanizing Customer Delight?
Chip Bell
Standing in the gate area of Delta Airlines at the Dallas/Fort Worth (DFW) International Airport, I was watching the monitor to learn if my name appeared on the “upgrade to first class” list. Honestly, I was feeling totally entitled since I fly a gazillion miles a year on Delta. Had my name not…
Six Reasons Why CEOs Fail
Michael Jarrett
Transformational leaders are the exception, not the rule. A consistent picture emerges from lists of top CEOs. In Harvard Business Review’s Best-Performing CEOs ranking, Pablo Isla of Inditex, the parent company of Zara; Ajay Banga of Mastercard; and Bernard Arnault of LVMH stand out for both…
How Leaders Can Foster a Growth Mindset
Alaina Love
Stanford University professor Carol Dweck and colleagues have spent decades studying the distinct ways in which individuals view intelligence and learning, most recently expanding this research to how students view pursuing a passion. Her research has profound implications for the work environment…
SIPOC Management: You’re in Charge. Now What?
Willie Davis
Congratulations: You’re new to your organization, and the obligatory “meet and greets” are complete. You have met your team, your supervisor has conveyed expectations, your office is organized and—most important—you now know how to get to and from the coffee machine. The euphoria of getting the new…
Finding Success With 6S
Jared Evans
Implementing 6S, the lean strategy for reducing waste and optimizing efficiency in a manufacturing environment, is more than just creating work protocols that people must follow. Because that’s the thing about people: If they don’t know the “why,” they are less likely to buy in to any initiative,…
You’ve Been Phished!
NIST
Organizations worldwide stand to lose an estimated $9 billion in 2018 to employees clicking on phishing emails. We hear about new phishing attacks regularly from the news and from our friends. So why do so many people still click? NIST research has uncovered one reason, and the findings could help…
Four Fundamentals of Requirements Management
Jama Software
Requirements are the information that best communicates to an engineer what to build, and to a quality-assurance manager what to test. A requirement has three functions: • Defines what you are planning to create • Identifies what a product needs to do and what it should look like • Describes the…
Thinking About Thinking
Kevin Meyer
For the past several years, I’ve been fascinated by how we think—and how that affects us, our leadership, and the organizations we’re a part of. A couple years ago I wrote about the beginner’s mind and the various forms of bias, particularly confirmation bias. During the past couple months, I’ve…
Inside Quality Digest Live for August 10, 2018
Mike Richman
‘Culture” is one of those business-speak words that’s used a lot, but for a good reason—having the right one is the key to unlocking your company’s quality potential. On the other hand, nothing will overcome a poor culture. Do you know which you have? We explored these issues during the Aug. 10,…
Identity of an Organization: ISO 9004:2018’s Most Important Feature
William A. Levinson
ISO 9004:2018—“Quality of an organization—Guidance to achieve sustained success” expands considerably on the former (2009) revision. It introduces the important concept of “quality of an organization” (Clause 4.1), which makes excellent sense. If the organization’s processes are of high quality, we…
Chief Project Officer: Should This Be a Real Thing?
Brad Egeland
Project management office (PMO) directors. Are they game changers? Great leaders? Powerful enough to get the job done? Are they taken seriously by senior management? What about this: what about a central figure leading the project management infrastructure in an organization? It’s certainly not a…
ESPRIT Helps BRAKO Create 2,000 Machining Programs in One Year…
Hélène Horent
Founded in 1947, in Veles, Macedonia, BRAKO produces parts and components used in medical devices, road sweeper trucks, airport ground equipment, forklift accessories, metal-welded constructions, small hydro plants, telecommunications shelters, and antenna towers. The company also makes various…
Lean Manufacturing and the Smart Factory
Ryan E. Day
As manufacturing finds its way through the 21st century, there’s a groundswell change emerging. Organizations are jockeying for competitive position as they endeavor to describe this phenomenon. Industry 4.0, the fourth industrial revolution, and the industrial internet of things (IIoT) are a few…
Skillscape: How Skills Affect Your Job Trajectory
Morgan Ryan Frank, Iyad Rahwan
How do workers move up the corporate ladder, and how can they maximize their career mobility? Increased wealth disparity, increased job polarization, and decreases in absolute income mobility (i.e., the fraction of children who earn more than their parents) all suggest that upward mobility is…
Integrating and Standardizing QMS, EMS, and OHSMS Management Systems
Chad Kymal
There is a proliferation of management system standards and requirements globally. These management system standards are either customer or industry mandated. Many standards are becoming a requirement for doing business. For example, ISO 9001 is a quality management system (QMS) standard with…
Why Meeting Customers’ Expectations Isn’t Enough
Patrick Mork
Whether you work for a startup or a large company, there have never been so many metrics to help you understand how your business is doing. But I would argue that one metric rules them all: the net promoter score (NPS). NPS represents the willingness of consumers to recommend your product to…
If You’re Only Relying on Data From SPC, You’re Doing It Wrong
Ryan E. Day
‘In God we trust; all others bring data.” “Follow the data.” “Let the data talk.” Nice clichés, but there’s one problem... data can’t talk. In fact, data don’t say a darn thing. Data are bits of raw information. If you want to reduce product variation, improve your manufacturing processes, and…
Investing in Advanced Domestic Drug Manufacturing
Scott Gottlieb
There’s new technology that can improve drug quality, address shortages of medicines, lower drug costs, and bring pharmaceutical manufacturing back to the United States. At the U.S. Food and Drug Administration (FDA), we’re focused on propelling these innovations, collectively referred to as…
The Communicator’s Secret Weapon?
Kanoe Namahoe
‘Effective communication is more a journey than a destination,” says Gary Mills, co-founder and chief operations officer at Pinnacle Performance, a communications-skills training company in Chicago. “Great speakers are made, not born,” said Mills during a fast-moving, 75-minute session during the…

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