Content by Mike Figliuolo
Solve Your Customer’s Problem If You Want the SalePutting your buyer’s interests first is the difference between having a customer or a client
Fri, 12/06/2024 - 11:07
Everyone has goals these days. The one that causes more disconnects than any other is a sales goal. It’s a number to hit (either units or dollars or both—the better ones are actually measured in profit dollars rather than revenue dollars). They’re…
The Importance of Diversifying Your BusinessDiversification is even tougher if you’re not proactive
Mon, 10/13/2025 - 12:11
I had a great conversation with a friend of mine. He was bemoaning the fact that his company was almost completely dependent upon one huge customer. He saw the inherent risks in that relationship, but confessed his organization had a bad habit it…