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Gleb Tsipursky

CEO, consultant

Disaster Avoidance Experts

Gleb Tsipursky , Ph.D., is the CEO of the future-of-work consultancy Disaster Avoidance Experts, and the author of Returning to the Office and Leading Hybrid and Remote Teams (Intentional Insights, 2021), ChatGPT for Leaders and Content Creators (Intentional  Insights, 2023), and an upcoming work, The Psychology of Generative AI Adoption (to be published in 2026). He has been dubbed “Office Whisperer” by The New York Times for helping leaders overcome frustrations with hybrid work and generative AI.

Thu, 12/11/2025 - 14:18
The Trap of Getting Back to Normal During the Pandemic Believing things will normalize soon, many companies are unprepared for new waves of restrictions
Thu, 07/09/2020 - 12:03
As a vast number of companies rush to reopen, they’re falling into the trap of “getting back to normal.” They don’t realize that we’re heading into a period of waves of restrictions, due to many states reopening too soon. Indeed, some of the states…
Quality Professionals Need to Defeat Unconscious Bias Implicit bias: Identify, rectify, repeat
Tue, 07/07/2020 - 12:03
How can quality professionals defeat unconscious bias? First, you need to know what unconscious bias is. Unconscious bias (also known as implicit bias) refers to unconscious forms of discrimination and stereotyping based on race, gender, sexuality…
How to Prevent Failure When Shifting to Working From Home Use this three-step process to prevent disasters in implementing decisions
Thu, 05/21/2020 - 12:03
So many companies are shifting their employees to working from home to address the Covid-19 coronavirus pandemic. Yet they’re not considering the potential quality disasters that can occur as a result of this transition. An example of this is what…
The One Huge Mistake Quality Professionals Make in Preparing for Covid-19 Businesses need to think pessimistically in order to survive
Wed, 03/25/2020 - 12:03
The Covid-19 coronavirus has developed into a widespread pandemic. With growing outbreaks of diagnosed cases in all 50 states, and vastly larger numbers of undiagnosed cases, there’s serious cause for concern. Yet quality professionals who follow…
Normalcy Can Kill You From Boeing’s 737 Max to PG&E wildfires, cognitive biases can lead to death and damage
Tue, 03/03/2020 - 12:03
Perhaps the worst quality failure of modern times is Boeing’s 737 Max disaster. Due to the grounding of its 737 Max airplane following two deadly crashes that killed 346 people, Boeing lost $5 billion in direct revenue by summer 2019. The overall…
The Danger of SWOT Analysis for Quality Leaders Pride and rose-colored glasses goeth before destruction
Tue, 01/21/2020 - 12:03
In the context of our increasingly disrupted, globalizing, and multicultural world, quality leaders greatly appreciate the security and comfort of clear-cut strategic plans for the future. After all, following our in-the-moment intuitions frequently…
How to Prevent Project or Process Quality Failures Strategies to assess and defeat mental blind spots and avoid disasters
Wed, 12/11/2019 - 12:02
When was the last time you as a quality professional saw a major failure in implementing decisions? What about in project or process management? Such disasters can have devastating consequences for high-flying careers and successful companies. Yet…
Got a Boss Who Denies Reality? A behavioral scientist’s guide to tactful truth-telling
Thu, 01/04/2018 - 12:02
When was the last time a colleague said something so ridiculous that it made your jaw drop? Perhaps a desk mate went into something political, claiming that George Bush is behind 9/11 or that Barack Obama is a Muslim from Kenya? Or maybe your boss…
Here’s Why Your Gut Instinct Is Wrong at Work Relying on intuition in the workplace can lead to bias in hiring
Mon, 04/17/2017 - 12:02
Let’s say you’re interviewing a new applicant for a job, and you feel something is off. You can’t quite put your finger on it, but you’re a bit uncomfortable with this person. She says all the right things, her resume is great, she’d be a perfect…

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