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Achieving Better Medtech Outcomes With Proactive Post-Market Surveillance

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In the medtech space, all roads lead to quality. Unlike pharma, which looks at safety and quality separately, all of the information around risk and vigilance to inform product improvement will be housed within a medtech company’s quality management system (QMS).

How Associations Can Improve New-Member Retention

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Any association would love a member-retention rate of 75 percent.

What E-Commerce Will Look Like in 2022

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Getting your product into customers’ hands is often an undervalued—and under-engineered—part of your organization’s value chain.

It’s Not ‘The Great Resignation.’ It’s Actually ‘The Great Recognition.’

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Some are calling it, “The Great Resignation.” Others are calling it “

Boosting Vaccine Production Needs the Right Degree of Flexibility

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The pandemic has seen an unprecedented global effort to accelerate the development of safe and effective vaccines as well as a rapid expansion of vaccine manufacturing capacity.

Consumers Value an Online Product More If They See It Being Touched

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Consumers who see a product on sale being virtually touched are more engaged and willing to pay more than if the item is displayed on its own, according to a recent research paper I co-authore

Creating Effective Customer Personas, Part 2

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Image courtesy of Pixabay.

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A few weeks ago, I wrote about Seth Godin’s concept of Finding Your Who, which is all about identifying who your products are for.

Give Your Customers ‘The Knife’

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One of my favorite Halloween memories was decorating the annual giant pumpkin with my son when he was young. As a toddler, he was primarily an observer as he watched me sculpt the face of the pumpkin with a scrimp knife.

China’s Retail Revolution

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China’s dominance in manufacturing has made it the factory for the world.

Reporting All Biosafety Errors Could Improve Labs Worldwide

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The origin of SARS-CoV-2 remains a mystery.

Pagination

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