‘Drinking from a Fire Hose’: Has Consumer Data Mining Run Amok?
In a world of endless information sharing, consumers have become the product.
Customer Advocacy Behavior Measurement: Part 2
There is a strong recognition that customer service is especially important in the branded experience. Service is one of the few times that companies will personally interact with their customers.
Customer Advocacy Behavior Measurement, Part 1
The word “advocate” has French and Latin origins. It has multiple applications, including legal, political, social care, and marketplace.
