Customer Care Article

Multiple Authors
By: J. B. Silvers, Mark Votruba

The new healthcare venture formed by Amazon, Berkshire Hathaway, and JPMorgan Chase announced June 20, 2018, that Harvard professor and well-known author Atul Gawande would be the company’s CEO. The idea for the new company is to innovate by cutting costs from the healthcare system, starting with the more than one million employees of the three companies behind the venture.

M. Berk Talay’s picture

By: M. Berk Talay

In April, Ford announced that it will be phasing out nearly all of its passenger cars in the United States. If all goes according to plan, 90 percent of Ford’s portfolio in North America will be trucks, SUVs, and commercial vehicles.

Doug Surrett’s picture

By: Doug Surrett

The importance of supply chain solutions relative to a company’s efforts to maintain and improve quality are almost impossible to underplay. When enacting quality improvement programs, any company would do well to examine its supply chain model and processes as a fundamental means of improving quality with suppliers, partners, and customers.

Ruth P. Stevens’s picture

By: Ruth P. Stevens

In business-to-business (B2B) direct marketing, I’m often asked about what kind of response rates to expect about the most productive media channels, the best lists, the best time to conduct a campaign, the most effective qualification questions. I always answer the same way, much to the frustration of my listener: “It depends.”

 But when the subject of the best offer comes up, I don’t have to hedge: “It’s information.”

Hilke Plassmann’s picture

By: Hilke Plassmann

The rise of neuromarketing has already begun to provide companies and researchers with greater insight into consumer behavior than consumers themselves are capable of giving. Neuromarketing tools such as facial-affective recognition, eye tracking, and fMRI technology can illuminate the neurobiological responses that may underlie people’s likes and dislikes.

Rob Matheson’s picture

By: Rob Matheson

Carrying your smartphone around everywhere has become a way of life. In doing so, you produce a surprising amount of data about your role in the economy—where you shop, work, travel, and generally hang out.

Thasos Group, founded at MIT in 2011, has developed a platform that leverages those data, in anonymized and aggregated form, to measure economies for industry and investors.

Dirk Dusharme @ Quality Digest’s picture

By: Dirk Dusharme @ Quality Digest


In our April 13, 2018, episode of QDL, we talked about anti-hacker robots, data privacy, and new product introduction.

“HoneyBot Lures in Digital Troublemakers”

MIT nerds come up with a tasty target for IoT hackers. But this one fights back.

Stephen McCarthy’s picture

By: Stephen McCarthy

Cost of quality (CoQ) is certainly not a new topic. It was first described in 1956 by American quality control expert Armand V. Feigenbaum in a Harvard Business Review article. As you likely already know, CoQ consists of four categories: internal and external failures, and appraisal and prevention activities. It sounds easy to measure, but as you also likely know, it isn’t.

Knowledge at Wharton’s picture

By: Knowledge at Wharton

When Tide and other detergent manufacturers developed colorful, convenient pods designed to be tossed into washing machines and dishwashers, they never expected teenagers would try to eat them. But what was dubbed the “Tide pod challenge” quickly went viral, with teens posting videos of themselves spewing soap across social media channels. The American Association of Poison Control Centers last year reported 220 teens were exposed to the toxic pods, and about 40 cases have been reported so far this year.

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