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Developing Customer Personas

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Marketing is all about having a clear vision. To many, that means understanding what you want to see happen, and how you plan to accomplish it.

Seven Questions for Corporate Boards Navigating Covid-19

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Corporate boards across Europe are reacting to the coronavirus pandemic in three ways. For some, it’s business as usual. “Crisis is the business of the CEO; the board does not need to adjust its workings,” the chair of one such board told me.

Leading for Maximal Productivity, Part 5

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Since rolling out my “four-step” productivity plan, I have seen the need to include an added step that focuses on leadership.

Break the Curve and Keep It Broken

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The phrase “flatten the curve” means to slow the transmission of the coronavirus (Covid-19) in order to spread the total number of cases out over a longer period of time.

Strategizing Customization and Privacy in the Digital Age

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From AI-enabled chatbots to ads based on individuals’ search or social media activities, digital data offer novel ways to connect with customers.

Being a Digital Leader Has Never Been More Important

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When the Mosaic browser, with its consumer-friendly interface, was released to the world in 1993, most had no idea how radically this first foray into the internet era would transform our lives, both personally and professionally.

How to See Your Projects to Completion

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Projects go off the rails all the time. Some statistics I’ve seen say only one in eight projects can truly be declared a success. Why are we so horrible at executing projects, especially when we have all these “tried and true” project management methodologies?

How Does Covid-19 Telehealth Expansion Affect Providers?

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Telehealth services have become even more critical in caring for patients as the Covid-19 pandemic quickly evolves.

Using Layered Process Audits to Close the Loop on Safety

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According to the National Safety Council, the rate of preventable workplace fatalities per 100,000 workers has flattened or risen slightly since 2009 after deca

Tribute to a Coach

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Football is a tough sport, tougher than most who play it. Almost everyone who plays will eventually sustain at least a minor injury. It certainly took a toll on my body. At 15, I broke my leg in two places during a scrimmage and was out for the season.

Pagination

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