Whether predicting demand for a product or forecasting spot prices for a resource or currency, we invariably seek out subjective opinions—expert viewpoints—to assist in the information-gathering process in order to make informed decisions.

D

Two words no manufacturing organization wants to hear: product recalls. By their very nature, product recalls are unpredictable events.

The many “truisms” of customer loyalty lore are mostly a set of mythologies to deceive the gullible and exploit the innocent. Let us explore these mythologies and then talk about best practices for customer satisfaction and customer loyalty research.

I

We were back to a full complement of hosts on this week’s episode of QDL, as I returned from vacation to an action-package show with lots of interesting content.