I started out my day with a quick chat with a colleague about a client project she is working on. It concerns calibration, and I could hear the tone of a righteous lecturer creeping into my voice.

Manufacturers today report that their biggest challenge is satisfying customers who demand more detailed product information. For larger companies with many suppliers and remote locations, this is an important issue.

“For every person who will say yes, there are 20 who will say no. For a positive response, you must find the 21st person.”
—The Theory of 21

Editor's note: Quality Digest will be hosting a webinar with EtQ on this subject on July 29th, 11 a.m. Pacific/2 p.m. Eastern. Click here to register.