In the world of marketing and branding, sticking out like a sore thumb isn’t necessarily bad, advised brand innovation specialist Chandran Dharmarajan, a co-founder of I-morph, a marketing innovation consultancy based in Singapore. Dharmarajan, who worked for more than a decade with Unilever in India and Thailand followed by a stint with Kraft Foods Asia Pacific, spoke at a seminar, “Transform Your Business By Being Remarkable”, organized by the UOB-SMU Alliance Centre of the Singapore Management University.

The seminar also featured guest speakers Ting Choon Meng, chairman and CEO of HealthSTATS International and president of the Fellowship of Inventors; and Donald Dalderup, managing director and innovation catalyst of the New Business Development Academy (NBDA).

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