Tue, 07/22/2008 - 13:25
In the world of marketing and branding, sticking out like a sore thumb isn’t necessarily bad, advised brand innovation specialist Chandran Dharmarajan, a co-founder of I-morph, a marketing innovation consultancy based in Singapore. Dharmarajan, who…

knowledge.smu.edu.sg
Knowledge@SMU is a new online resource that offers regularly updated business insights, information, and research from a variety of sources, including analysis of current business trends, interviews with industry leaders and Singapore Management University faculty, articles based on the most recent business research, book reviews, conference and seminar reports, links to other websites, and so on.
Tue, 07/22/2008 - 13:25