(Futuri: Austin, TX) -- Generative AI has collapsed the time required to build a convincing prototype, and with it the perceived cost of replacing purchased software with an internal build. Futuri’s caution to business leaders is that the prototype was never the expensive part: A demo assembled in days can quietly commit an organization to a product road map, a security and compliance program, an integration surface, a support and quality-assurance burden, and a usage-based cost curve it never priced.

Futuri CEO and co-founder Daniel Anstandig examines the pattern in “The AI Build vs. Buy Trap: A Cautionary Tale for the AI Age.” He reframes the decision around one question: Does this system deliver a capability essential to the company’s competitive advantage?

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