During the last decade, product quality has become increasingly important to consumers. In fact, a recent B2C study found that consumers rank quality as the most important component in making a purchase, rather than price. This change in focus can be attributed to several factors but is paced by leading brands that set a high bar for exceptional product experiences which drive customer preference. Take Herschel, for example, which prominently prints the word “quality” on everything it produces—a bold brand promise that is meaningful to consumers.

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