(J.D. Power & Associates: Westlake Village, CA) -- Website appearance, including design elements and color schemes, is driving many brand-level increases and decreases in shopper satisfaction with automotive manufacturer websites, according to the J. D. Power and Associates 2011 Manufacturer Website Evaluation Study (MWES).

The semiannual study, now in its 12th year, measures the usefulness of automotive manufacturer websites during the new-vehicle shopping process. New-vehicle shoppers evaluate websites in four key areas: appearance, speed, navigation, and information and content.

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