A couple weeks ago, SDL shared a post that included 25 facts about customer experience, including a variation of this one published by Havas Media: Most people worldwide wouldn’t care if more than 73 percent of brands disappeared tomorrow.

The question I ask is, “Why?” Is this even a thing? Should we be worried about people not caring if brands disappeared from their lives? Do people care about brands? Can people care about brands?

Consider this: Companies spend a ton of money on marketing and advertising to lure customers in, and yet, we couldn’t care less if most of them weren’t around tomorrow. Are companies wasting their money?

I know... that’s a lot of questions.

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