In the current professional landscape, idea generation is revered as a hallmark of creativity and innovation. Organizations celebrate those who can generate new and groundbreaking concepts, often overlooking the subtler art of idea curation.

However, the rapid advancement of generative AI is poised to fundamentally shift this equation. With generative AI models matching and even surpassing human capabilities in creative tasks, the future will demand a different set of skills: idea curation, by which I mean selecting, refining, and promoting ideas. The real winners of tomorrow will be those who excel in these emerging competencies.

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