Content by Tim Mouw

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Tim Mouw
According to autolist.com, more than 80 percent of cars produced today are white, black, or some shade of gray. It’s not necessarily because bright and bold colors are more difficult to produce and...
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Tim Mouw
Color accounts for 60 percent of acceptance or rejection in consumer products. Maintaining accurate and consistent color is critical. If a color starts to drift, this leads to rework, wasted...
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Tim Mouw
To establish a successful quality control program, you need good instrumentation, robust software, and trained users. But even with everything in place, there are some common pitfalls to watch for...
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Tim Mouw
Spending too much time and money on incorrect color? Even if you use the best color measurement tools available, your color will still fail without quality control. You may think you’re doing...
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Tim Mouw
Surface appearance can change your perception of color. Think of a glossy magazine. If the light is shining directly on the page, you may need to tilt the magazine and change the reflection angle to...
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Tim Mouw
To control color, you need to be able to compare very small differences, determine their impact and understand how to address that impact. In this series we’ve already looked at the history of color...
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Tim Mouw
When visually evaluating color, everyone accepts or rejects color matches based on their color-perception skills. In manufacturing, this subjectivity can lead to confusion and frustration between...
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Tim Mouw
Detroit recently hosted The North American International Auto Show. It’s an exciting event for consumers who want a sneak peek at what’s on the horizon in the automotive industry: energy efficiency...