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Five Tips to Avoid Color Drift

It might be time to establish digital standards, document processes, and service measurement devices

Tim Mouw
Tue, 12/07/2021 - 12:02
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Color accounts for 60 percent of acceptance or rejection in consumer products. Maintaining accurate and consistent color is critical. If a color starts to drift, this leads to rework, wasted materials, and added costs.

To avoid color drift over time, consider the following.

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1. Are you using digital color standards?

To produce accurate color, everyone across the manufacturing process and supply chain must use the same color standard. Based on spectral data, digital color standards remove subjectivity from color communication and ensure that everyone, from design to production, has real-time access to approved standards. This helps eliminate errors that occur when physical standards become old, faded, dirty, or damaged. Digital standards integrate with formulation and quality control software to help manufacturers quickly verify color accuracy throughout the production process. They also make it easier to identify and eliminate drift before it becomes a problem.


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