The costs of global terrorism on business go beyond the destruction caused in the attacks and actually impact the value of brands and supply chains for products, new research shows. It can give a competitive edge to some companies while destroying others.

It’s no surprise to many consumers that some retailers and brands think that packaging—although necessary—isn’t really something to invest a lot of time, money, or effort in.

There’s a reason why companies like Coca-Cola, Disney, Gap, and GE consistently rank among the world’s most admired organizations—and it has to do with more than just the strength of their products and services.

There is no substitute for knowledge...
—W. Edwards Deming