Price discounts and other promotions on consumer goods can boost a product’s sales in the short term, but that same strategy may destroy a brand’s equity, according to research from Carl Mela,

Customer complaints about service or food safety, and general quality incidents for delivered products, are bound to happen. It’s how brands use these incidents to further enhance product quality and the customer experience that matters.

Owning and operating a top-quality manufacturing business comes with a multitude of challenges.

In 2020, MESA, a small business in Oklahoma, became to date the first and only three-time Baldrige Award recipient.

First published June 7, 2021, on MIT News.

As vaccinations and relaxed health guidelines make returning to the office

Astronaut crews living and working in space experience as a matter of course what many of us experienced unexpectedly during the coronavirus pandemic. Consider these similarities.

In my work in collaboration and team effectiveness, I am sometimes approached about helping with a “dysfunctional team.” People use the word “dysfunction” liberally and can mean various things by it.

To enable raw water for use as cooling water, industrial facilities such as power, processing, and manufacturing plants prefilter raw water from rivers, lakes, gulfs, and coastlines to remove organic, aquatic, and other solids. It’s not as simple as it sounds.

If you’ve watched Grey’s Anatomy, then you’ve gotten a peek into the complex hierarchies that rule a hospital.