Price discounts and other promotions on consumer goods can boost a product’s sales in the short term, but that same strategy may destroy a brand’s equity, according to research from Carl Mela,

As vaccinations and relaxed health guidelines make returning to the office

To date, this series focused on relatively simple data analyses, such as learning one summary statistic about our data at a time.

This series is about planning for the worst that can face us.

Despite the high ratio of intelligent work-from-home (WFH) business professionals, the current cybersecurity landscape for that work model could best be described as disorganized and dysfunctional.

The internet of things (IoT) offers many attractions for small and medium-sized manufacturers (SMMs) that may want to integrate IoT into their facilities and operations, or who seek to enter the IoT market with innovative products.

In our last article, we discussed how to determine how many people drink pumpkin spice lattes in a given time period without learning t

How many people drink pumpkin spice lattes in October, and how would you calculate this without learning specifically who is drinking them, and who is not?

Here’s an unfortunate truth: The story of the Covid-19 pandemic is one of epic quality failures in almost every area imaginable.

This story was originally published by Knowable Magazine.