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The Case for Building Beautiful Instruments

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I discovered my affinity for attractive instruments while working a job before coming to NIST. My boss at the time had a love affair with the common hose clamp—the one with the worm gear.

Despite Consumer Worries, the Future of Aviation Will Be More Automated

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In the wake of the Lion Air and Ethiopian Airlines crashes of Boeing 737 Max planes, people are thinking about how much of their air travel is handled by software and

The Rising Need for Quality Control Within the Cannabis Industry

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With medical cannabis being legal in Canada since 2002, and recreational use becoming legal in 2018, Prime Minister Justin Trudeau’s promise to his country has caused a storm.

Five Ways to Make Customer Experience Your Competitive Advantage

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Customer experience has become pivotal to growth and profitability strategies of businesses worldwide. There is now a deeper understanding of customer experience as an incredibly important piece in the success (or failure) of any brand.

Women in Technology

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Traditionally, technical jobs have been underrepresented by women. But that's changing, says Emily O'Dea, commercial services process manager at Hexagon Manufacturing Intelligence.

A Whopper Turnaround by Burger King

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Whether you love or hate his work, Andy Warhol eating a Whopper for 45 seconds during one of the most expensive ad slots in television this year was ast

Dealing With Change You <em>Don’t</em> Want

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In this column I’ve written about embracing change because it prepares you to think more creatively, and it’s part of the

Do Your Employees Believe in Your Company’s Core Values?

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Core values are the fundamental beliefs of an organization; they guide executives and employees in identifying which behaviors and actions are right and which are wrong.

When Are Instruments Equivalent? Part 1

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As soon as we have two or more instruments for measuring the same property the question of equivalence raises its head. This paper provides an operational definition of when two or more instruments are equivalent in practice. 

Boeing Is Doing Crisis Management All Wrong

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In a crisis, time is not on your side. A crisis creates a vacuum, an informational void that gets filled one way or another.

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