ISO 9001 has been the quality management standard, with almost a million businesses certified around the world. It has been through many revisions, in 1994, 2000, and 2008, but the 2015 revision has an added element to consider—risk.

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The art of the business-plan pitch could fill volumes of business-school literature. But what if the real secret sauce had less to do with content and everything to do with delivery?

What does snoring have to do with the Baldrige Criteria for Performance Excellence?