Lead generation is a major preoccupation of the typical B2B marketing department.

Bob C. was a frontline employee with 25 years of experience. His day was spent operating a machine that stripped and terminated leadwire assemblies.

Is there a link between corporate culture and the bottom line? In a nutshell, yes. Corporate culture is linked to so many business decisions and business outcomes, you might be surprised.

Whether it’s the effort to redefine the kilogram or researching the Harry Potter realm of quantum mechanics where things can somehow

As a consumer, it’s nearly impossible to get away from videos, advertising or otherwise.

‘What if there’s a task in my options column that just never moves?”

Establishing the conditions that encourage innovation is the best way for your company to develop an environment that lets you produce offerings with new and novel value—innovations in the eyes of your users.

Dirk is on vacation, so I had the show all to myself this week. To celebrate, I picked stories that resonate with my own personal perspective of quality—revolving around team building, innovation, apprenticeship, and thinking. Let’s take a look:

(MachineMetrics: Northampton, MA) -- As part of a global initiative to ensure the continued success of its customers, SECO Tools is expanding its customer service capabilities through a partnership with MachineMetrics, whose manufacturing analytics engine will provide SECO and its customers with